Hairdressing chain Rainbow Room International has launched an updated website in a bid to bring its in-salon atmosphere to life online.
Created by branding and design consultancy Good the new Rainbow Room site is more colourful and vibrant than its predecessor and contains information about cuts, styles and techniques, replicating the experience of talking to a qualified stylist.
The site also allows customers to add themselves to the salon’s ‘model book’ which is used to recruit models for training. The training academy area has been overhauled as well, with simpler navigation and answers to commonly asked questions.
The site launch comes ahead of the salon’s appearance in BBC Scotland documentary series ‘Do or Dye: Hair Academy’ which follows a year in the life of four trainee hairdressers.
Linda Stewart, owner, Rainbow Room International, said the new look site “does justice to the business we’ve worked so hard to build”.
“The site is fun, expressive and highly functional – and to turn all this around in just two months was more than we could have ever hoped for,” she added.
Lauren Frew, Good account director, commented: “What was great about creating the site for Rainbow Room International was the chance to explore how we could replicate a live brand experience in an online space. We wanted to take the essential values and feelings from the salon and bring them to life in their website. The Rainbow Room International salons are warm, chatty, fabulous places – and we worked hard to bring that out in everything from the design, from large, very high quality imagery, to the confident tone of the copy.”
Information on trends, a blog of latest news, services and online book are all features of the site, with an online store and online payment for courses set to be added in stage two which is now underway.