LivingSocial promotes Steven Marritt to CEO for UK and Ireland
LivingSocial has promoted chief operations officer Steven Marritt to the role of chief executive officer for UK and Ireland.
Coming as LivingSocial UK/IE’s focus transitions away from a ‘daily deals’ model to being an online marketplace, Marritt has been tasked with driving efficiency and maintaining performance in established channels.
He will also oversee an alignment of process with LivingSocial’s US headquarters and increased investment in technology, data science and mobile.
Of his appointment, Marritt commented: “Exciting times lie ahead for LivingSocial UK/IE as we plan to develop the platform further in 2015, focusing on providing novel and enriching experiences at the best prices. Having serviced over 25,000 businesses and three million customers in the past four years, we’ve learnt how nurturing a strong and loyal community is fundamental to driving return custom.
“We’re always striving to learn as much as we can about our audience, knowledge which is essential to deliver our handpicked offers to the right people. Crucially, our continued investment in technology is fuelling both personalisation for customers and flexibility for merchants. I’m excited to lead the UK and Ireland team as we take LivingSocial to the next level.”
Marritt will have sole responsibility over the business’s strategic development.