Public Relations

Fireman Sam appoints Way to Blue to raise EMEA engagement

By Ishbel Macleod | PR and social media consultant

Way To Blue


fireman sam article

December 1, 2014 | 3 min read

Hit Entertainment has appointed Way to Blue to raise brand awareness and engagement with Fireman Sam across key EMEA markets.

The agency has been tasked to drive parents and children to new digital and social platforms, offline events and retail partnerships to deliver deeper brand engagement for Fireman Sam across France, Italy, Spain and Germany.

Adam Rubins, chief executive of Way To Blue, said of the appointment: “We are thrilled to be working with HIT Entertainment on this campaign to help build on the success of such an iconic brand during a key year. We look forward to re-familiarising old fans with Fireman Sam and introducing him to new ones on a global level.”

Fireman Sam

Kate Schlomann, vice president, global brand at Hit Entertainmen, added: “It’s been an exciting year for the Fireman Sam brand; announcing Simba-Dickie as our new European master toy partner, unveiling a new contemporary logo, celebrating series nine hitting screens in the UK and announcing an exclusive partnership with Amazon in the US. We look forward to working with Way To Blue in EMEA and seeing some really great ideas come to fruition.”

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The appointment comes just months after Hit Entertainment appointed 3 Monkeys to handle social for the pre-school brand.

Public Relations

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