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Diageo Ciroc Ultra Premium Vodka

Diageo pairs with Mario Testino and GQ to launch Ciroc On Arrival global campaign

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By Natalie Mortimer, N/A

December 1, 2014 | 2 min read

Diageo has partnered with photographer Mario Testino and GQ magazine for a global campaign to positon its Ciroc vodka brand as the drink to celebrate success with.

The campaign, which launched in the UK today (1 December), will run for 18 months, beginning with outdoor advertising across London’s Canary Wharf, followed screens at Piccadilly from 15 December.

Activity will also include a media partnership with GQ, including a Ciroc microsite on the publication’s website, and a print advertorial in mid-December focusing on the brand’s credentials. In addition, Ciroc will host parties in a variety of nightclubs, allowing consumers to engage with the campaign.

The campaign aims to highlight Ciroc’s growing success in Europe and highlight the brand’s proposition that it’s the vodka you celebrate with when you have ‘made it’.

The first shoot for the campaign took place in the London Edition Hotel and stars rising actor Sam Claflin. Five further shoots will take place across the globe in London, Brazil, Ibiza, South Africa and the Alps. Images from the shoot will be available to view from today across Ciroc’s social media channels.

Nick Temperley, head of reserve brands at Diageo GB, commented: “Ciroc is all about celebration. It’s the most distinctive luxury vodka for sophisticated nights out and much of our marketing is designed to enhance this. So we’re really excited to announce the Ciroc On Arrival campaign with world-renowned photographer, Mario Testino and featuring British actor Sam Claflin, inviting people to celebrate with Ciroc vodka this holiday season.”

A new cocktail, the Ciroc Blue Stone will also be introduced to key venues as part of the campaign.

Diageo Ciroc Ultra Premium Vodka

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