Christmas Post Office Cyber Monday

Brits to spend 96m working hours buying Christmas gifts

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By Ishbel Macleod, PR and social media consultant

December 1, 2014 | 2 min read

British workers will spend an average of three working hours doing their Christmas shopping online, research from the Post Office found, racking up to 96m hours in all.

online christmas shopping

Four in five UK adults (78 per cent) intend to buy gifts online this Christmas, the research found, with today (Cyber Monday) expected to be one of the biggest online shopping days.

Almost a third (32 per cent) plan to buy presents on their mobile phone or tablet, with six per cent saying that they will buy gifts through their smart TVs.

“It seems this Christmas could be the easiest ever as the benefits of technology have crept into every part of our lives, leading to shopping from the sofa or even from our beds," said Pete Markey, chief marketing officer for the Post Office.

This goes so far as 10 per cent saying they plan to buy their Christmas turkey via their mobile.

Just under a quarter (23 per cent) intend to buy gifts using click and collect services, with 20 per cent saying that they will make use of extended opening hours.

Christmas Post Office Cyber Monday

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