Amazon embargo gains momentum as pledge sees £2.6m of sales diverted elsewhere in living wage protest

The pledge is unhappy with how Amazon treats its employees

A website called Amazon Anonymous, requesting consumers boycott Amazon, is gaining momentum allegedly taking £2.6m out of the e-commerce giant’s coffers.

This Christmas the site is urging shoppers to dodge Amazon as it does not pay its employees the living wage to employees. The pledge asks users how much they were planning to spend at Amazon this festive period, urging signatories to divert their funds elsewhere.

It has calculated that Amazon will be missing out on over £2.6m in revenue already with over 12,000 people signed up. This will harm the firm which today launched its Cyber Monday promotion offering a new deal every ten minutes.

The site reads: “Amazon is facilitating in-work poverty by not paying its workers living wages. That’s the basic amount needed to buy the bare essentials of life.

“By putting warehouses in areas of low socio-economic opportunity, it preys on people who have no alternative but to work in its prison-like conditions.

“[Amazon] dodges its tax. They take money away from our local shops. So this year, let’s take our money away from them. Christmas is Amazon’s busiest time of year - it’s also our best chance to disrupt their business."

The site instead suggests a number of ethical retailers to shop at, ranking companies on how they “treat their workers, and whether they are likely to be dodging tax”.

This comes as Kivin Varghese, a former Amazon employee, holds a hunger strike outside chief executive Jeff Bezos’ office in Seattle until the company addresses the way it treats its workers.

He said: "I’m calling on customers to join us in protest: don’t give your money to Amazon this holiday season - that’s the best way we can drive change.

"It’s time Amazon faced up to the human toll of its long-standing unethical and draconian business practices."

Last year Amazon paid £3.15m of tax to the UK despite making sales worth a staggering £4.3bn.

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