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Aldi Black Friday

Aldi mocks rival retailers claiming every day is #BlackFriday at the supermarket

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By John McCarthy, Opinion Editor

November 29, 2014 | 2 min read

Discount retailer Aldi mocked its rivals’ participation in the Black Friday phenomenon which saw fights break out all over the UK as shoppers tried to snag a bargain.

Aldi did not participate in Black Friday

While the UK's 'big four' supermarkets Asda, Tesco, Sainsbury's and Morrisons adopted the American shopping gimmick, Aldi refrained, instead issuing a snide tweet claiming to always offer the lowest prices.

It said: “We think we did #BlackFriday last week. Although it was just called Friday”

European chain Lidl also opted out of running a Black Friday promotion with it also claiming it offers shoppers low prices all year round.

With rival supermarkets opening early, Rakuten marketing predicted that around 15 per cent of Black Friday sales took place before 9am.

Aldi Black Friday

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Aldi UK Stores Ltd

Aldi is the common brand of two leading global discount supermarket chains with over 10,000 stores in 18 countries, and an estimated combined turnover of more than...

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