Media Agency ZenithOptimedia has created two new senior roles within its digital team and appointed James Hudson as head of digital UK, and Pedro Mona as head of digital technology UK.
Hudson joins ZenithOptimedia from AKQA where he was head of media and worked to develop the media offering within the European business.
In his new role Hudson will be responsible for leading the agency’s digital strategy on key UK clients as well as developing the overall digital product in the UK.
Mark Howley, group managing director, ZenithOptimedia UK commented on Hudson’s appointement: “James has a well-earned reputation as one of the very best digital thinkers in the industry. In a digital first and interconnected world, talent like James is essential to orchestrating and driving forward our clients’ communications.”
Alongside Hudson, Pedro Mona joins ZenithOptimedia from mobile agency Somo, where he was in charge of media operations. In his new role, Mona will be responsible for ad technology, digital analytics and digital operations.
The pair are set to join the agency in early December.