Ve acquires French data science specialists qunb
UK-founded ecommerce conversion company Ve has acquired French data science company qunb in a multi-million pound cash and shares deal.
The acquisition, which follows the $12 million purchase of digital advertising company GDM Digital, will significantly expand Ve’s Big Data capability. qunb’s ten staff will join Ve’s Paris office and the qunb brand will ultimately be rolled into a new service called VeInsights headed by qunb co-founder and chief executive officer Cyrille Vincey.
Ve currently monitors and analyses 33% of the global ecommerce market. Combining this information with qunb’s visualisation and monitoring expertise will allow Ve to expand the insights offered to its customers, including a retrospective view of consumer trends within the ecommerce market, live analytics and predictive analytics. qunb’s current analytics technology produces monthly reports for over 3,500 clients.
David J. Brown, chief executive officer and co-founder of Ve, said: “qunb has a very talented staff and is a world-leader in data monitoring and visualisation. By combining qunb’s technology and expertise with Ve’s current offering, we will be able to give our customers an unprecedented level of insight into the online purchasing habits of consumers.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Cyrille Vincey of qunb said: “We are very excited to join the Ve team as we believe that combining our expertise and technology will create an unrivalled service for ecommerce companies. The sheer volume of data Ve will now be able to analyse and visualise will provide one of the most complete pictures we have ever had of the ecommerce market. This will help online retailers increase their sales but giving them insights into what consumers want now and in the future.”
Ve will also produce benchmark reports on the ecommerce markets in individual countries.