Updated: First 10 acquisition of creative agency Fist of Fury falls through
Leeds-based content marketing agency First 10 has acquired Fist of Fury less than a year since the creative collective was founded.
As a result of the merger Martin O’Toole, founder of Fist of Fury, will join the board of directors at First 10 as of 1 December and it is thought that some collective members will still continue to work with the agency going forward.
In a statement, O’Toole commented: Whilst Fist of Fury’s main focus has always been about creative work, this merger provides a partnership with some seriously effective digital marketers. It’s a great fit all round and I’m bloody excited about what we’ve got planned for 2015.”
All Fist of Fury clients will be integrated to First 10 but it is unknown at this stage whether the Fist of Fury brand will remain.
Updated: Fist of Fury contacted The Drum in March 2016 to say the acquisition never took place after the deal fell through and that he continued to own the business in full.