Jeff Coghlan steps aside as head of Matmi to take on creative technology role

Coghlan will assume the role of chief technology officer at Matmi with Mark Shipley also joining the business as non-executive director to help guide the next phase of growth.

Coghlan commented: “I've loved leading Matmi over the last 14+ years and I'm incredibly proud of what we've achieved so far but I'm also aware that I'm at my best when I have the space to be creative and explore new technology. Handing over the strategic management and direction of the business to Michelle is the perfect move for both Matmi and me, and I'm incredibly excited about what the future holds.”

Hill, who has been with Matmi for nearly eight years, added: “I'm delighted to take on this new role am looking forwarding to leading Matmi's incredibly talented team to the next stage of our success. Jeff's a creative inspiration to all of us and I'm thrilled to be able to help rekindle more of that passion by stepping into his MD's shoes and freeing him up to concentrate on what he's best at.”

Of the appointment of Shipley as non-executive director Coghlan said his “genuine passion for helping businesses thrive and meet their potential is exactly what Matmi now needs” and that the studio was “delighted” to have one of “Matmi's trusted advisors and supporters” join in a more formal role.

Matmi recently conceived and created the Babybel Buddies campaign with RKCR/Y&R, launching two versions of the augmented reality supported Babybel Buddies Bowling game.