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Women hold a quarter of top advertising agency positions – up 3% from 2013

By John McCarthy | Media editor

IPA

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IPA article

November 27, 2014 | 3 min read

Women now hold a quarter of senior management roles in advertising, up from 22.6 per cent in 2013, according to the annual Agency Census published by the Institute of Practitioners in Advertising (IPA).

The survey of IPA found that women account for 25.6 per cent of those with the highest seniority, while 37.1 per cent of those in another executive management role are female, up from 30 per cent in 2013.

The male/female split in agencies is approximately 50/50, with men accounting for 50.3 per cent of agency positions and women making up 49.7 per cent. There is a slightly higher proportion of males in creative and other non-media positions, bringing the average up to 51 per cent. On the other hand, media agencies have slightly higher levels of female employment at 50.9 per cent.

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Industry-wide, 91 per cent of human resources roles were filled by women, followed by 83 per cent of agency marketing and PR roles and 73 per cent of new business positions. Overall, there were 11,682 males and 11,549 females employed in the industry across the board.

Furthermore, the estimated size of the employee base increased from 21,715 to 23,231, showing growth of seven per cent.

Ou Tuesday the IPA celebrated the Media Owner Awards with Twitter, Global Radio, Telegraph Group and Microsoft among the big name winners on the night.

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