Adidas Micoach Technology

MixRadio and Adidas team up to bring music to the miCoach Smart Run watch

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By John McCarthy | Media editor

November 27, 2014 | 3 min read

MixRadio and Adidas have come together in partnership to bring music to the clothing firm’s miCoach Smart Run watch.

miCoach users will be able to listen to music during exercise

As a result of the deal, users of Adidas’ wearable technology and fitness trackers will be able to enjoy music from a library of 34 million tracks while they exercise.

The global streaming service will be introduced into the smartwatch in the latest software update. Users will be able to access tracks while offline if they sign up for the six-month ad-free service.

Dave Castell, head of brand partnerships at MixRadio, said: “The expansion in to wearables is very significant for MixRadio, showing our simplicity and level of personalization can translate well across different platforms.

“We believe the combination of Adidas digital training expertise and the extensive catalogue of music and personal approach that MixRadio provides, will add another level to an already intuitive product and reinforce the value of music in training.”

Castell concluded: “We know that fitness and music go hand in hand, a mind-set can change just by listening to music that can push and motivate. Combining music with the advanced fitness technology offered by Adidas allows the partnership to deliver a new level of personalisation to training.”

A study from Kantar in September found that users of wearable technology will double by 2015.

Adidas Micoach Technology

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