Ladbrokes is seeking a new PR agency with a brief that is thought to include a new consumer campaign.
The betting firm has engaged the Recommended Agency Register (RAR) to assist with the search with RAR assessing agencies for shortlist at the moment.
The full agency remit has not been disclosed but existing agency relationships will be unaffected by the review.
Client references and ratings will be used by RAR to inform the agency sourcing process with RAR confirming it has seen an increased number of clients interested in PR-related agency searches in the last few months.
The successful agency is expected to be appointed to the account before the end of the year.
Ladbrokes association with RAR follows Katie Packham, formerly of PRCA, joining the RAR team as client development manager in August.