Gravity Road, the creative content agency, has appointed Leo Burnett’s Katie Lee to serve as its first managing director and partner, following a number of new business wins which has seen the fledgling firm grow to a team of 50.
Lee will be tasked with securing further work alongside fellow appointee Pete Connolly from Goodby, Silverstein & Partners, who will lead the agency’s creative development.
Lee said: “This industry is changing beyond recognition and the task ahead for both agencies and clients is an incredibly complex one. Gravity Road is an entirely new breed of agency built for the future. I am really excited about being a part of their next stage of growth.”
Gravity Road, founded just three years ago by Mark Boyd and Mark Eaves, works with clients including Bacardi Global, Sainsbury’s, Cadbury and ITV.
Eaves commented: “The Gravity Road model is different and we are not trying to recreate a traditional agency. But because of our backgrounds, we do recognise the best bits of big agencies. For us Katie and Pete are the embodiment of that.”