Adrian Pettett has been named as Cake CEO as co-founder and current CEO Mike Mathieson steps down to return to the music industry with new consultancy, Harmonic.
In addition, Jim Dowling has been appointed as managing director of Cake in the UK.
Of the changes to the management team of the Havas-owned agency, Pettett said: “Whist I am extremely keen to capitalise on the energy we have at Cake, there is no doubt, we will all miss Mike greatly, both for his drive and vision over the past 15 years as well as his infectious enthusiasm for the business...For us at Cake it is a real opportunity to build on the momentum we have generated over the past year with a string of high profile new clients and awards.”
Mathieson is set to leave Cake at the end of the year and has been developing his new venture for the past few months. He will be joined by Macky Drese, former vice president of the brand partnerships division at MTV/Viacom International Media Networks with Harmonic’s artist clients to be announced in the coming weeks.
On the formation of Harmonic, Mathieson said: “The next iteration of the music industry is going to rely heavily on income beyond tickets, merchandise and sales and that is going to require brand and agency-based thinking, particularly around data and IP. Artists are fast becoming their own sizeable media distributors and marrying this with data and insight to create harmony between brands, bands and their fans is going to be key.”
Despite his excitement at re-joining the music industry Mathieson added: “I am sad to leave the business that I founded, but I leave it in the safe hands of my long-time partners and the Havas Group.”
Pettett and Dowling’s new roles are effective from Monday 1 December.