BBC World War One Somethin' Else

The BBC launches interactive drama 'Footballers United' as part of World War One season


By Gillian West | Social media manager

November 27, 2014 | 2 min read

Sponsored by:

What's this?

As part of its World War One season the BBC has launched interactive drama Footballers United combining fictional and archived content to tell the true story of a community and characters surrounding the Heart of Midlothian football team from 1914-1919.

Produced by Somethin’ Else and written and directed by Alex Winckler, the drama is available online and features five chapters consisting of video, audio, image and text content.

Each part of the story is a standalone piece of content which is shareable online. An interactive timeline prompts the audience to access related archive content which when selected appears as an overlay on the screen, with the drama paused in the background.

For a more personalised experience viewers can sing in via Facebook enabling the timeline to map WW1 events to their social media graph; showing how their friends and a modern day social community would have fared during the war.

Sinead Rocks, head of BBC Learning, commented: “BBC Learning is exploring new and innovative ways for the BBC to create engaging, informative and entertaining content for our audiences and Footballers United is a perfect example of this. This interactive drama blends high quality video with archived content in a way we’ve never done before; which not only gives the story depth but brings an important topic like WW1 to a new and contemporary audience.”

BBC Learning commissioned and produced the drama in collaboration with Somethin’ Else.

BBC World War One Somethin' Else

Content created with:

Somethin' Else

Somethin’ Else created online video for Virgin Media featuring music performance and interviews. The agency also produced social media and online content for the BRIT Awards.

Find out more

More from BBC

View all


Industry insights

View all
Add your own content +