This daft ad for Old Spice plays on the parental stereotypes of mothers who can't cut the apron strings and fathers who are all too happy to let the fruit of their loins strike out into the great wide world. Unknown to the young men out on romantic dates, their mothers are with them in spirit; clutching favourite of toys from childhood and lurking crazily under the ice of skating rinks.
Creative Agency: Wieden + Kennedy (Portland)
ECD: Susan Hoffman / Joe Staples
Creative Director: Craig Allen / Jason Bagley
Creative: Jason Kreher / Nathaniel Lawlor / Matt Sorrell / Ruth Bellotti
TV Producer: Lindsay Reed
Film Production: Biscuit Filmworks
Director: Andreas Nilsson
Producer: Jay Veal
Executive Producer: Colleen O'Donnell
Photography: Fredrik Backar
Editor: Gavin Cutler @ Mackenzie Cutler (New York)
Post Production: The Mill
Ad of the Day is brought to you in association with David Reviews.