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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Ad of the Day: Old Spice - Dadsong

This daft ad for Old Spice plays on the parental stereotypes of mothers who can't cut the apron strings and fathers who are all too happy to let the fruit of their loins strike out into the great wide world. Unknown to the young men out on romantic dates, their mothers are with them in spirit; clutching favourite of toys from childhood and lurking crazily under the ice of skating rinks.

Creative Agency: Wieden + Kennedy (Portland)

ECD: Susan Hoffman / Joe Staples

Creative Director: Craig Allen / Jason Bagley

Creative: Jason Kreher / Nathaniel Lawlor / Matt Sorrell / Ruth Bellotti

TV Producer: Lindsay Reed

Film Production: Biscuit Filmworks

Director: Andreas Nilsson

Producer: Jay Veal

Executive Producer: Colleen O'Donnell

Photography: Fredrik Backar

Editor: Gavin Cutler @ Mackenzie Cutler (New York)

Post Production: The Mill

Ad of the Day is brought to you in association with David Reviews.

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