Danone Waters UK-owned brand Volvic has appointed HeyHuman to create, lead and implement its multi-media brand activation campaign for 2015.
The campaign, set to launch next spring, will involve a sales promotion alongside a broader brand campaign, including experiential, social, in-store and other supporting media channels.
Alex Young, managing director at HeyHuman, commented: “We are extremely proud and really thrilled to be appointed the agency of choice for Volvic. This partnership is the beginning of a really exciting journey for the brand and we are keen to make the Volvic brand promise resonate to an even greater degree with consumers, through some really strong work.”
The campaign will further strengthen Volvic’s involvement in the UK edition of Tough Mudder, the outdoor endurance sport competition.