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HP Professor Green

HP to live stream Professor Green gig as part of #BendTheRules campaign

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By Ishbel Macleod, PR and social media consultant

November 26, 2014 | 1 min read

HP is set to live stream Professor Green’s gig as part of its #BendTheRules campaign, with LoveLive to deliver the stream on the rapper's website.

The gig, which takes place on Wednesday 26 November as part of ‘Growing Up in Public’ UK album tour, will be streamed on full HD via LoveLive’s new proprietary embeddable video player.

Part of the HP Connected Music series, the event will also look to tie in those attending the event, with the content they share on social to be tied in on the video player page.

Those who take a selfie of themselves at the gig using #HPconnectedmusic will be in with the chance of winning HP prizes.

The Professor Green website itself features a countdown to the gig as well as exclusive video content only revealed when the page is shared.

HP Professor Green

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