#Ferguson social discussion tops 32 million mentions since Michael Brown shooting

Discussion around #Ferguson has had over 32 million mentions online and through social media since the shooting of Michael Brown on 9 August according to social media monitoring company, Sysomos.

In the wake of the Grand Jury decision to bring no indictment to the officer who shot Brown, announced earlier this week, violence and looting has erupted in the Missouri town while demonstrations have taken place across the country and brought traffic to a standstill in New York on Tuesday 25 November.

Such outrage has been heard internationally, with 32.2 million mentions of the topic of Ferguson, tracked by Sysomos social listening and analytical tools, as of Midday Wednesday 26 November.

The company has released a breakdown of discussion of the topic in a blog on the company's website, with over 3 million online mentions of Ferguson mentioned on blogs, online news and Twitter within hours of the press conference alone on Monday night.

120,986 mentions have been posted on video sites of the subject since the conference too, including the response from President Obama.

Since the shooting, Tumblr has recorded around 7 million posts, while Istagram has generated nearly 600,000 related posts as of Tuesday 26 November, with almost three quarters (73 per cent) of the coverage being generated in America.

According to Twitter, the Fergson hashtag spiked by 3.5 million uses since the press conference ended and the rioting began.

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