Costa has worked with Karmarama, the home of Good Works, to create a Christmas-themed children’s book in support of Save the Children’s Christmas Jumper Day.
Authored by Rachel Bright and illustrated by Vicki Gausden, ‘The Best Christmas Jumper’ features Costa’s Christmas cup characters – Santa, Snowman, Reindeer and Elf – and aims to spread cheer whilst supporting disadvantaged children this Christmas.
Caroline Harris, marketing director at Costa UK Retail, said the coffee chain was “really excited to be able to sell this heart-warming storybook in our stores this festive season” and that it hoped the book would be the “bedtime story that makes a difference to disadvantaged children’s lives this Christmas”.
Karmarama executive creative director, Joe de Souza, commented: “Costa is one of Karmarama's longest-standing clients, and we’re delighted to be creating this beautiful and charming story for them. It will amplify their role in bringing warmth to the festive season - and also add to the fun of fundraising for Save the Children.”
Save the Children’s corporate partnerships director, Douglas Rouse added that the charity was “delighted” to be benefiting from the book and that the great story not only celebrates Christmas Jumper Day but is “raising money for our work in the UK”. Bright, the story’s author described the book as “the gift which keeps on giving”.
“By buying it you’ll not only be giving once – but a thousand times over, by supporting the work of Save the Children,” she said. “So don your best festive jumper, dig out some pennies and take this festive five’s adventure home today.”
The book is on sale in Costa’s UK stores from Friday 28 November costing £1.50 with £1.17 from each sale donated to Save the Children.