Coca-Cola launches €25,000 crowd sourced ad competition
Coca-Cola China has launched an advertising competition inviting individuals to submit videos as well as print ads to create new ways of communicating with the brand.
The two contests, which offer €5,000 and €25,000 respectively, are running on creative crowdsourcing platform eYeka and Coca-Cola China is asking individuals to "create a strong and creative expression of what makes a Coke so desirable to you".
Participants are asked to submit videos and animations (up to 30 seconds long) as well as print ads and posters designed to inspire consumers to buy a Coke.
Richard Cotton, creative excellence director, Coca-Cola commented: "The objective of the contest is for people to express themselves around the idea that Coca-Cola tastes great. We are really looking forward to seeing eYeka members' creative ideas and to be inspired by them. To me, the best entries will be those that will put the great taste of Coke at the heart of the drama around a shared moment of happiness."
The Coca-Cola China Video contest will run until 18 January 2015, while the shorter print contest offers will run from 1 December to 11 January 2015.
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Entry is open to all users of the eYeka platfrom.