Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Available
6 Apr 10:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Coca-Cola launches €25,000 crowd sourced ad competition

Coca-Cola China has launched an advertising competition inviting individuals to submit videos as well as print ads to create new ways of communicating with the brand.

The two contests, which offer €5,000 and €25,000 respectively, are running on creative crowdsourcing platform eYeka and Coca-Cola China is asking individuals to "create a strong and creative expression of what makes a Coke so desirable to you".

Participants are asked to submit videos and animations (up to 30 seconds long) as well as print ads and posters designed to inspire consumers to buy a Coke.

Richard Cotton, creative excellence director, Coca-Cola commented: "The objective of the contest is for people to express themselves around the idea that Coca-Cola tastes great. We are really looking forward to seeing eYeka members' creative ideas and to be inspired by them. To me, the best entries will be those that will put the great taste of Coke at the heart of the drama around a shared moment of happiness."

The Coca-Cola China Video contest will run until 18 January 2015, while the shorter print contest offers will run from 1 December to 11 January 2015.

Entry is open to all users of the eYeka platfrom.

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