This astonishingly beautiful ad displays a variety of the gifts and goodies available at Hammerson shopping centres (West Quay in this particular spot) by integrating them into an intricate mechanism powered by cogs and wheels. If you marvel at the filigree nature of its workings - the dainty scrolls and chains that drip nail varnish onto vinyl and cause billowing blue clouds to issue from teapots - that's because you should.
Creative Agency: Isobel
Creative Director: Rob Fletcher / David Alexander
Account Team: Sarah Frackowiak / Jamie Williams
Planner: Steve Hastings
TV Producer: Denise Robinson
Film Production: Aardman Animation (Bristol)
Director: Daniel Cohen
Photography: Daniel Cohen
Illustrator: Daniel Cohen
Media Agency: Carat
Ad of the Day is brought to you in association with David Reviews.