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14 - 18 JuneIn partnership with Unruly

The art, science and brilliance of engaging video ad creative

Rebecca Waring

VP insights & solutions

Les Seifer

vice president, head of creative

Ad of the Day: Hammerson - Colliderscope - West Quay

This astonishingly beautiful ad displays a variety of the gifts and goodies available at Hammerson shopping centres (West Quay in this particular spot) by integrating them into an intricate mechanism powered by cogs and wheels. If you marvel at the filigree nature of its workings - the dainty scrolls and chains that drip nail varnish onto vinyl and cause billowing blue clouds to issue from teapots - that's because you should.

Creative Agency: Isobel

Creative Director: Rob Fletcher / David Alexander

Account Team: Sarah Frackowiak / Jamie Williams

Planner: Steve Hastings

TV Producer: Denise Robinson

Film Production: Aardman Animation (Bristol)

Director: Daniel Cohen

Photography: Daniel Cohen

Illustrator: Daniel Cohen

Media Agency: Carat

Ad of the Day is brought to you in association with David Reviews.