Twitter, Global Radio, Telegraph.co.uk and Microsoft take home IPA Media Owner Awards

Twitter, Global Radio, Telegraph.co.uk and Microsoft were some of the winners at this year’s IPA Media Owner Awards (MOA) which celebrate the most innovative and effective activity and individuals from the world of online media.

From a shortlist of 53 a total of 16 awards and 11 commendations were handed out earlier this evening (Tuesday 25 November).

Eight awards were submission-based and the remaining eight the result of the IPA’s Online Media Owner Survey (a combination of spring, autumn and year-on-year results).

Submission-based winners included Andy McNab of Rocket Fuel who won Commercial Director of the Year; Rising Star of the Year went to Courtney Jameson, Telegraph Media Group; Matthew Upton, Media iQ Digital, took home Sales Newcomer of the Year; Unsung Hero of the Year was awarded to Sarah Baldwin of Exponential.

Teads ‘inRead’ scooped Best Technology; Microsoft Advertising won Best Online Campaign for ‘The Hobbit: The Desolation of Smaug’; Global Radio ‘Begin with a Bulmers of XFM’ for Bulmers Cider was named Best Cross Media Campaign and Best Unfeatured Media Owner went to AutoTrader.

The submission-based winners were picked by a judging panel chaired by Pete Robins, IPA Digital Media Group chairman and managing partner, Agenda 21.

The survey-based winners were AOL Advertising (Best Media Owner); Collective (Most Improved Media Owner, Most Improved at Innovation); Say Media (Best at Innovation); Twitter (Best Partner, Most Improved at Partnership); Telegraph.co.uk (Best at Cross Media) and ITV.com (Most Improved at Cross Media).

Robins commented: “The Media Owner Awards were created to take a step back, review and then ultimately reward true exemplars in the online media space - those that know their product, can pull together the assets they have - whether it be an audience, a piece of tech, a bit of media real estate - and that can ultimately deliver what they promise. And this year’s winners have done just that – congratulations to all those companies and individuals who have demonstrated such impressive best practice and have justifiably picked up the top prizes.”

Nigel Gwilliam, IPA media and emerging technologies consultant, added that this year’s entries “provided a fascinating insight into the complexity of today’s online media world”.

“It is this complexity that provides the necessary reminder of the need for all sides of the digital industry to work together to be the best they can be if they are to capitalise on this,” said Gwilliam. “This is of course why the Media Owner Awards are so important; they highlight and reward the very best activity and individuals from the world of online media,” he added.

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