With the Social Buzz Awards taking place on Thursday 27 November, The Drum has started revealing its Social Buzz Top 50 – a list of the most influential people in the UK social media marketing arena.
We asked readers to nominate individuals excelling in social media marketing, with the longlist of nominees passed to some of this year's Social Buzz Awards judges to decide who made the list and the order of the Top 50. Judging was based on leadership and innovation in the sector, as well as the overall contribution made to the industry.
Each day this week, we are publishing teasers with a countdown of who made the list. The number one individual also named Social Media Individual of the Year at the Social Buzz Awards.
The countdown began yesterday with the announcement of numbers 50 to 41, including names from the Telegraph, Telefonica, Boots UK and Asos.
The full list will be published online on Friday 28 November, and will include profiles on each of the 50 individuals.
For now, we count down numbers 40 to 31:
40: Jen Rankine, community manager, Whitespace, @Censored_Pixel
39: James Cuff, head of content and social media, Confused.com, @jamescuff
38: Andrew Grill, global partner social business, IBM, @AndrewGrill
37: Robbie Dale, creative director, 1000heads, @aogw
36: Ron Peterson, general manager, AKQA, @12onPeterson
35: Robin Grant, global managing director, We Are Social, @RobinGrant
34: David Parkinson, head of digital Africa, Middle East and India, Nissan, @DaveParkinson
33: Will Gilgrass, social media manager, Red Bull UK, @willgilgrass
32: Chris Hamilton, social media editor, BBC News, @chrishams
31: Marc Shelkin, founding director, The Social Shop, @marcshelkin