Santander Arnold Worldwide Black Friday

Santander campaign challenges Americans to redefine 'Black Friday' as a day to spend with friends and family


By Gillian West | Social media manager

November 25, 2014 | 1 min read

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Santander, a relative newcomer to the US market, has turned to Arnold Worldwide to help buck the Black Friday shopping trend and redefine the day as not one to spend money but one to spend time with family and friends.

Through an integrated marketing campaign Santander is promoting its family values and European roots encouraging Americans to create their own meanings for Black Friday.

To kick things off the bank has offered new ideas for the day including ‘Black Top Friday’, spent shooting hoops with the kids of friends, ‘Black Belt Friday’, spent having a Kung Fu movie marathon, and ‘Black Bean Soup Friday’, spent volunteering for the day.

Santander Arnold Worldwide Black Friday

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Arnold Worldwide

Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave. We build brands by creating work that is universal and personal all at once and we do this for a diverse portfolio of partners that includes both iconic brands and challengers. Arnold is headquartered in Boston and is part of the Havas Group.

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