Sainsbury’s is the retailer with the most Klout, research from Lithium Technologies has found, with Marks and Spencer and Debenhams filling out the top three.
The Klout 25: Retail Edition is based on the IMRG Top 50 Online Retailer Ranking List and corresponding Klout Scores, with the research finding that all those in the top 25 are using social in every part of the customer journey to help with purchasing decisions.
Katy Keim, chief marketing officer of Lithium Technologies said: “These retailers understand that six out of seven customers are starting their shopping experience online. They are the social innovators that weave social content into their larger digital strategies to create a layer of influence and trust with customers.”
Also in the top ten were brands such as John Lewis, Matalan, Asos, Halfords, Very, Amazon UK and Tesco.
“It’s time for other retailers to wake up. Customers expect instant customer service, personalised offers and perks no matter where they are. Social provides the perfect platform to deliver on these customer expectations. It’s a human touch at scale,” continued Keim.
The brands that made the top 25 offered a customer journey that included branded content, owned communities and influencer campaigns.
Klout 25: Retail Edition (Klout Score)
Marks and Spencer (87.31)
John Lewis (85.31)
Halfords UK (82.08)
Very network (79.94)
Amazon UK (79.68)
JD Sports (74.32)
Argos online (70.65)
Brand Q (69.34)
New Look (68.53)
Sports Direct (67.54)
Currys PC World (65.72)
Boots UK (65.21)
River Island (56.00)