Over half BuzzFeed's social traffic is on mobile, with mobile share rates over double that of desktop
BuzzFeed has released a report on how technology has impacted it as a business, with social traffic, mobile usage and video views all helping to drive its traffic.
For the website, social is the biggest driver of traffic, with social traffic five times higher than search traffic.
It noted that two out of three people who read BuzzFeed do so on a mobile device. This insight has seen BuzzFeed contend developed with a mobile-first approach, which has led to more mobile traffic and higher share rates.
BuzzFeed also pointed out that its mobile share rates are two times higher than its desktop share rates.
This is not just the case for written content. The report suggests that mobile is now the primary platform where digital videos are consumed.
From YouTube analytics, BuzzFeed has realised that 50 per cent of video views are on mobile.
Mobile BuzzFeed video views start to peak in the evening, coinciding with Prime Time. The cite noted that according to Nielsen, Buzzfeed actually has a higher monthly US reach for 18-34 year olds than MTV, Comedy Central or CBS.