Circle Sports promotes the work it does to help young people find employment in interactive print campaign
Circle Sports, the social enterprise that works to help young people find full-time employment, has launched an interactive press campaign showcasing the range of brands available in Circle Sports stores and the role the charity plays in providing employment.
Created by Publicis London, the series of six full-page ads will run in local press, including the Hackney Gazette and Islington Gazette, with the work based on the idea that Circle Sports sells fashion that helps provide young people with a future.
Starring in the campaign is Marlon, one of the young people who went through the programme, and through the interactive element people can scan a QR code or visit a URL to learn more about Marlon with potential employers able to access a downloadable CV.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Circle Sports is funded by a mixture of revenue from its Westminster and Dalston stores, donation, grants and private trusts. Set up in 2010 by retail entrepreneur Turly Humphries all of the revenue generated is used to fund community sports events and training programmes for young people.