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Bauer Media The Debrief Viber

Bauer Media brands Kiss and The Debrief partner with Viber for exclusive Public Chats content

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By Gillian West, Social media manager

November 25, 2014 | 3 min read

Bauer Media has joined forces with Viber to deliver exclusive content for Viber Public Chats from two of its brands, Kiss and The Debrief.

For the next two months Public Chats will promote the Live@KISS show, driving awareness and take-up of the platform. The on-air and online promotion will bring Viber to life with promotional and editorial activations across on air, social and digital platforms, with Viber branding placed in the studios and on video bumpers.

Kiss is also hosting its own Public Chats group to allow listeners to subscribe and receive access to behind-the-scenes content whilst the show is on air, as well as pose questions to the station’s celebrity guests. Live@KISS’ social content producer will be leading the content, tailoring it to the show’s daily schedule, guests and themes.

Kisstory and Kiss Fresh will also use Viber for promotions inviting the audience to send Kiss voice notes and messages which can then be produced into promotional trails.

Andy Roberts, group programme director, Kiss UK, commented: “Live@Kiss has social interaction at its heart, so working with Viber is a natural fit. The Public Chats group gives our audiences even further insight into the show, deepening their relationship with the brand.”

The Debrief’s Public Chat will feature content activated to the style of the digital lifestyle brand on Viber between 8-9am and 6-7pm Monday to Friday, targeting a millennial audience with a regular fix of entertainment and chat.

Wider social interaction, to further amplify the campaign, will see the content shared on The Debrief’s social platforms and display advertising for Public Chats will run on TheDebrief.co.uk for three months.

Head of creative brand solutions at Bauer Media, Clare Chamberlain, said: “Both Kiss and The Debrief deliver a constantly connected audience and Bauer are in a unique position to be able to work with Viber to really ignite conversations and buzz around the new Public Chats.”

Zoe Laycock, global product and partnerships, Viber, added: “Kiss and The Debrief are a perfect fit for Viber Public Chats because they provide up-to-the-minute news about music, entertainment and the latest trends to a constantly connected audience. We’re pleased to support Live@KISS with a promotional campaign that introduces Viber and drives Kiss fans to Public Chats during our launch period.”

Bauer Media The Debrief Viber

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