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By The Drum Team, Editorial

November 25, 2014 | 1 min read

This stirring piece for Nike has basketball player LeBron James back in the fold with the Cavaliers. The spot was made to mark the season opener between his team and the New York Knicks, and it's a call to arms as he gathers not only his team but all Cleveland to unite, to work hard and show an indomitable spirit that will see them through.

Creative Agency: Wieden + Kennedy (Portland)

Group CD: Alberto Ponte / Ryan O'Rourke

Senior Creative: Jason Campbell

Creative: Emma Barnett / Jordan Dinwiddie

TV Producer: Chris Capretto

Agency Exec Producer: Matt Hunnicutt

Director: The Malloys (repped by HSI London)

Producer: Line Postmyr

Executive Producer: Rebecca Skinner

Photography: Adam Kimmell

Editing House: Spot Welders (Los Angeles)

VFX: The Mill (Los Angeles)

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