By Gillian West, Social media manager

November 24, 2014 | 2 min read

Jacob's Creek has celebrated the people, places and passions that go into its wine with a global campaign filmed at the home of Jacob’s Creek.

‘Made By’ offers a glimpse into the lives of real Jacob’s Creek winemakers and the land that inspires and challenges them. Developed by Havas Worldwide Australia the campaign is the first for the brand since launching its new global brand identity in 2014.

“The ‘Made By’ campaign demonstrates the authenticity of Jacob’s Creek by emphasising our winemaking credentials, quality and heritage. We are proud to showcase what Jacob’s Creek is Made By, bringing together the real people behind the brand and capturing the brands provenance. This new campaign takes consumers deep into our story, to show them what we’re really ‘Made By’,” explained Derek Oliver, global marketing director at Jacob’s Creek.

“Many people don’t realise that Jacob’s Creek is a real place. Jacob’s Creek is not just made in Australia, we’re Made By Australia, we draw inspiration from the people, places and passions behind the brand.”

The inregrated campaign will span broadcast, in-store, digital and PR with broadcast and digital campaigns rolling out in main markets including Canada, China, Australia and the UK in 2014 and 2015.

A consumer engagement social platform, designed to ask consumers to consider what they are ‘Made By’, will launch worldwide in January 2015. A partnersip with a global tennis champion, who will tell what he is ‘Made By’, will launch to coincide with Jacob’s Creek’s sponsorship of the Australian Open.

Jacob's Creek Havas

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