The a2 Milk Company hands global digital marketing account to AnalogFolk
The a2 Milk Company has awarded its global digital marketing account to AnalogFolk following a competitive pitch against undisclosed agencies.
AnalogFolk Sydney will now take responsibility for the development of The a2 Milk Company’s global digital strategic principles, creative thinking and platform development with the agency’s first task being to develop the global website infrastructure and creative content for all country sites and the investor community.
As part of the appointment AnalogFolk London will be developing marketing campaigns and handling social media activation in the UK. The agency’s first assignment, launching in the first quarter of 2015, will be a UK communications campaign designed to provoke consumers into trying the product.
Susan Massasso, chief marketing officer at The a2 Milk Company said the agency was a “great fit”. “They understand how to build complete communication ecosystems and the tight working relationship between their offices around the world gives us the right support for our lean, entrepreneurial and agile global business,” said Massasso.
Scott Wotherspoon, chief executive officer at The a2 Milk Company, added: “We are delighted to be working with AnalogFolk and are convinced their clear insight, sharp thinking and great creative solutions will help us bring Britain back to Dairy.”
AnalogFolk co-founder and chief executive officer, Bill Brock, said the agency was “thrilled” with the appointment by a “highly ambitious” brand “looking to shake things up in the dairy sector”.
The a2 Milk Company has operations in Australia, New Zealand, UK, US and China and produces its products from cows specially selected only to produce milk with the easier to digest a2 protein. The a2 Milk Company began trading in the UK in late 2014 and following the implementation of a new UK business structure in January of this year the company is ramping up its marketing investment.