Ladybird Books axes gender specific titles
Children's book publisher Ladybird Books has decided to drop its gender specific titles after engaging in discussions with campaigners for Let Books Be Books, which calls for the removal of 'girls' and 'boys' labels to allow children to read freely.
Ladybird, which is part of the Penguin Random House Children’s division, said in a statement it did not want to be seen "to be limiting children in any way".
"At Ladybird we certainly don’t want to be seen to be limiting children in any way," it said.
"Out of literally hundreds of titles currently in print, we actually only have six titles with this kind of titling."
The publisher of books such as Ladybird Favourite Fairy Tales for Girls and Ladybird Favourite Stories for Boys, continued that it is "committed" to avoiding gendered titles and will be removing any labelling in reprinted copies in the future.
Ladybird is the seventh publisher to announce its commitment to the Let Books Be Books campaign, and follows companies such as Parragon, Chad Valley and Waterstones.