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Tesco to hide newspaper covers in-store to shield children from inappropriate images

Tesco has bowed to pressure from campaigners to hide newspaper front pages from view in its stores to protect children from sexual images, according to reports.

The supermarket giant is to redesign its newsstands across its UK branches by the end of this month, so that only the title and logo of newspaper are visible – not photos and headlines.

The move has come about as a direct result of lobbying from Child Eyes and No More Page 3, according to The Times.

Meanwhile the company has also reportedly slashed its spending on TV and press in October by almost two thirds – putting it behind that spent by Asda and Aldi, according to Nielsen data reported by The Guardian.

It reportedly spent just £2.9m of the £34.6m spent on TV and press ads by UK grocers in the four weeks to 9 November.

The supermarket launched its Christmas ad, created by Widen + Kennedy London, during the finale of ITV’s Downton Abbey earlier this month.

Tesco has had a tumultous few months ever since it emerged that it had overstated its profit margins by £250m, which led to the swift departure of multiple senior executives.