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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Vine Chart: Lindt, BBC Children in Need and England Rugby storm the chart

Welcome to The Drum's Brand Vine chart, in association with Brands on Vine.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Lindt shot straight into the top spot this week with a seasonal Vine featuring 10 milk chocolate Santas.

The chocolatier's clip, titled 'Santa's coming! Have you been good?', boosted the Swiss brand's weekly loop count by 1,154 per cent.

BBC Children in Need entered the chart at number two this week with a loop increase of 394 per cent, thanks to a video of the girls from S Club 7 demonstrating a video of the band's signature 'S' dancemove on the red carpet.

And a clip of the English rugby team training for last Saturday's match against South Africa came in at third place, bringing England Rugby's total loop tally up to 1.2m.

Old Spice, PlayStation and Fujitsu Global also made it into the chart this week.

Vine Chart

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