By Ishbel Macleod | PR and social media consultant

Ogilvy & Mather Group UK

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Tiffany & co article

November 21, 2014 | 1 min read

Tiffany & Co has shown off a winter wonderland where tree decorations and Times Square billboards are made of glittering Tiffany jewels, in its first ad campaign by Ogilvy & Mather New York.

The animated advert begins with a woman loading up her car with traditional Tiffany’s blue boxes, before taking a journey down Broadway, where several women are given Tiffany presents as they skate in Rockerfeller Centre, sit in Central Park and more.

While the advert doesn’t show the jewels picked out for the loved ones, the sight of the little blue box is enough in the ad, soundtracked by "Out of the Blue" by Chauncey Jacks.

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Animation for the video was handled by Psyop.

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