The Drum Awards Festival - Social Purpose

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By Ishbel Macleod | PR and social media consultant

November 21, 2014 | 1 min read

Hammerson Shopping Centres is looking to show that you can find everything you need for Christmas at a shopping centre in its Christmas ad.

Created by Isobel with Aardman Animations, the ad shows off the food, technology, fashion, beauty, accessories and cinema options available for visitors.

“This is all for real” explained Rob Fletcher, creative director at Isobel. “I can’t believe that Aardman managed to make the model that actually works in real time. There’s no CGI and hardly any post-production which is fresh and exciting - and rare nowadays.”

Having launched this week, the campaign for Hammerson Shopping Centres includes TV, radio outdoor, press, advertorials, digital, in-store and VOD.

Hammerson Shopping Centres Isobel Aardman

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