Hammerson shopping centres reveals many sides of Christmas shopping with Isobel and Aardman Animations
Hammerson Shopping Centres is looking to show that you can find everything you need for Christmas at a shopping centre in its Christmas ad.
Created by Isobel with Aardman Animations, the ad shows off the food, technology, fashion, beauty, accessories and cinema options available for visitors.
“This is all for real” explained Rob Fletcher, creative director at Isobel. “I can’t believe that Aardman managed to make the model that actually works in real time. There’s no CGI and hardly any post-production which is fresh and exciting - and rare nowadays.”
Having launched this week, the campaign for Hammerson Shopping Centres includes TV, radio outdoor, press, advertorials, digital, in-store and VOD.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up