Freeview is to launch the latest iteration of its ongoing campaign, 'Entertainment. It’s even better when it’s free', as it looks to push its free-to-air digital TV service.
The campaign, called ‘Left Behinds’, focuses on the items left behind after a jumble sale; including well-used toys, ornaments and stuffed animals, which join together to sing Foreigner’s track I Want To Know What Love Is, to communicate the idea that entertianment is better when it's free.
Owen Jenkinson, Freeview’s head of marketing, said: “This campaign follows our much-loved ‘Tadpoles’ and ‘Cat and Budgie’ ads. We’re introducing new characters but the ad is just as surprising and effective at demonstrating the joy of having free entertainment."
The campaign, created by Leo Burnett, will be supported with interactive video-on-demand activity across Channel 4's catch-up TV player 4oD and ITV Player, alongside a web hub which launches along with the ad on 22 November.
The hub will feature a game show hosted by Lionel Blair and backstories for each of the toy characters will also be introduced.