Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

FEATURING
Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

Freeview rolls out latest instalment of ‘Entertainment. It’s even better when it’s free’ campaign

Freeview is to launch the latest iteration of its ongoing campaign, 'Entertainment. It’s even better when it’s free', as it looks to push its free-to-air digital TV service.

The campaign, called ‘Left Behinds’, focuses on the items left behind after a jumble sale; including well-used toys, ornaments and stuffed animals, which join together to sing Foreigner’s track I Want To Know What Love Is, to communicate the idea that entertianment is better when it's free.

Owen Jenkinson, Freeview’s head of marketing, said: “This campaign follows our much-loved ‘Tadpoles’ and ‘Cat and Budgie’ ads. We’re introducing new characters but the ad is just as surprising and effective at demonstrating the joy of having free entertainment."

The campaign, created by Leo Burnett, will be supported with interactive video-on-demand activity across Channel 4's catch-up TV player 4oD and ITV Player, alongside a web hub which launches along with the ad on 22 November.

The hub will feature a game show hosted by Lionel Blair and backstories for each of the toy characters will also be introduced.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.