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Cannes Lions names Heineken 2015 Creative Marketer of the Year

By Ishbel Macleod | PR and social media consultant

November 21, 2014 | 2 min read

The Cannes Lions International Festival of Creativity has named Heineken as 2015 Creative Marketer of the Year.

In the last three years, six of Heineken’s brands have won 41 Lions across seven countries including a coveted Grand Prix in Creative Effectiveness.

Philip Thomas, chief executive of Lions Festivals, said: "Creative Marketer of the Year at Cannes Lions is awarded to a company who is breaking the boundaries of creativity and who truly believes that creativity drives business and can improve the state of the world.

“Heineken lives and breathes creativity throughout its organisation, and has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands.”

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This is the second time the alcohol brand will take home the award, having already been named Creative Marketer of the Year in 1995.

Alexis Nasard, Heineken president and Western Europe and global chief marketing officer, said: “Creativity is a great competitive advantage to have because it is hard to replicate. It is at the heart of great design and marketing programmes, as well as innovation.

"These are the lifeblood of our business. This prestigious award is recognition of the great creative work our people and agencies are delivering. Award winning campaigns help build the business disproportionately. They also build confidence and help attract and keep the best people. The purpose of Heineken is to continually wow the world with our brands, people and performance. This award shows that we are doing just that.”

The award will be given during the Cannes Lions, which take place from 21-27 June 2015 in Cannes, France.

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