Exponential Interactive has appointed former Emap and Talksport executive Jason Trout as UK commercial director.
The digital advertising agency has tasked Trout with running its sales team and overseeing the large commercial trading agreements.
Trout joined Exponential from media and events company World Trade Group where he was chief operation officer.
Doug Conely, UK managing director of Exponential, said: “Having worked across TV, radio, publishing, events, digital content creation and distribution, Jason can put digital in the context of all media which will work well for our clients as the industry matures with us.
“He also brings significant complex trading and commercial leadership experience to strengthen our go-to-market approach and relationships at agency board level.”
Trout added: “The digital industry is at a very interesting point as the lines between traditional media and online continue to blur. So it’s a great time to be joining Exponential to help clients engage with consumers across display, video and mobile.
Trout has previously held the roles of chief executive of Columbus Travel Media in addition to senior sales roles at Talksport, BSkyB, ITV and Emap - where he led the commercial launches of Grazia and Zoo.