Digital Transformation

Samsung launches Android Milk Video app to undermine YouTube


By John McCarthy | Media editor

November 19, 2014 | 3 min read

Samsung has released ‘Milk Video’ a social video-sharing app optimised for HD to suit the company’s high-resolution Galaxy smartphones.

Samsung Milk Video will give Galaxy users access to viral content

The Korean firm launched the YouTube competitor on its Android devices on Wednesday in the US.

The ad-free service was designed to take users through the hottest viral videos, with brands Condé Nast, Funny Or Die, Red Bull, Vevo, Buzzfeed and Vice on board for its launch.

It has been designed to refine video recommendations by providing similar content to that already viewed, in much the same way its rival YouTube does.

The firm is also welcoming independent content creators to join the network as videos can be shared on social networks to users who do not own the Milk Video platform.

Kevin Swint, vice president of content and services at Samsung, said: “Discovery happens in very haphazard and random way. This experience leaves a lot of people feeling like they're always the last one to see the video that everybody is talking about. We thought we could solve that.”

John Pleasants, executive vice president of Samsung Media Solutions Center America, said: “The promise of Milk is a well-designed mobile experience that makes it easy to discover the content you want. We did this first with Milk Music, and now, we extend this promise with Milk Video.

“We’re partnering with some of the best brands in new media to deliver great content across our consumers’ passion points: music, comedy, lifestyle, and entertainment.”

The firm has not commented on whether it will launch the app on its Galaxy tablets or the iOS platform. Milk Video was released just as YouTube revealed it is seeing its share of the video market fall, while Facebook has released its own video hosting feature.

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Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.  

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