Lacoste and BETC Digital turn to Snapchat for #SpotTheCroc competition

Lacoste has turned to Snapchat for its latest competition, asking followers to find a crocodile hidden in a series of five short videos.

The videos for the campaign, created in partnership with BETC Digital, will illustrate various sports such as tennis, golf, skateboarding, slackline and rollerblading, in line with Lacoste’s brand signature: Life is a Beautiful Sport.

The competition will run for two months starting from Wednesday 19 November, with a 10 second video to be shared every two weeks.

Lacoste’s move on Snapchat comes shortly after the brand teamed with Vine star Zack King to crack the short video market.

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