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Doddle uses railway station takeovers to promote parcel collection, returning and sending service to commuters

Parcel collection, returning and sending service located in and around train stations Doddle has mounted a nationwide outdoor campaign designed to drive awareness of the service which allows consumers to choose exactly how, when and where they receive and return online orders.

Running in 27 of the UK’s busiest station, including Waterloo, Victoria and Cannon Street, the campaign was planned and booked with JCDeacaux by Walker Media and Posterscope.

“We are turning these stations ‘Doddle purple’ with great creative aimed at raising awareness and interaction with our new brand,” explained Paddy Earnshaw, chief marketing officer at Doddle. “Maximising exposure to our core audience of commuters is fundamental; after all they will be the ones benefitting from the convenience of the service.”

Catherine O’Leary, senior client manager at Posterscope, added that the campaign was a “great example of location-specific OOH that reaches the target audience at the right place and at the right time”.

Glenn Iceton, group business director at JCDecaux, commented: “Doddle’s campaign is a fantastic example of a brand using digital, wraps and banners to create an immersive experience for time-pressed commuters and visitors at rail stations throughout the UK. We are delighted that they have chosen to launch their first Outdoor campaign with us, driving awareness of their service just in time for Christmas.”

The campaign will run throughout the festive season spanning digital, static and ambient media as well as the Motion@Waterloo screen.

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