B&Q is looking to put the fun back into Christmas advertising with its festive effort created by WCRS.
Part of the ‘Unleash’ series, the campaign is spearheaded by a 40 second TV spot directed by Another Film Company’s Olly Williams in which ordinary members of the public are transformed by the power of the orange B&Q apron.
Chris Moss, customer and marketing director, B&Q explained: “The new B&Q campaign sets out to ‘unleash’ the Christmas spirit for us all by showing how homes can be transformed and set the scene for families, friends and fun, and even make room for some strangely dressed creatures happy to join in to sing, dance and be merry with us.
“Decorating our homes at Christmas is both heart-warming and traditional, but also gives us every reason to be just plain silly, experimental and indulge in novel ways to make the most of this special time of the year. B&Q’s campaign aims to bring all that to life to make this Christmas truly memorable for everyone.”
WCRS creative director, Ross Neil, added: “So far this year we’ve been on a positive push forward with B&Q, helping them Unleash the most in their communications. Seeing out the year with an explosion of colour and irreverent fun feels absolutely on brand for where B&Q are right now.”
Supporting the 40 second commercial is a 30 second cut down with a call to action for viewers to take part in the ‘Big Switch on’, a digital campaign encouraging Brits to switch on their Christmas lights on Saturday 6 December.
Media strategy for the campaign has been devised by B&Q and MEC with B&Q and Collective handling digital activity for the Big Switch On.