Asus recruits the world's most 'Modern Bird' to promote Transformer Book T100
Asus has come up with a solution to juggling a busy and private life in a global film promoting its 2-in-1 Transformer Book T100.
According to Asus the answer to getting things done on the fly is, of course, ‘Birds with Arms’.
Created by SuperHeroes, and the first work to come from its New York office, global film ‘Modern Birds’ is the first of a series of three films in which the T100 is cheekily presented by Edward, a Tufted Titmouse, with two fully functioning arms.
Rogier Vijverberg, executive creative director of SuperHeroes, explains: “Modern working may be something people like to bore their friends about, but bring birds with arms into the picture and suddenly you have their full attention.”
The campaign launch has been timed to coincide with Christmas and one of the busiest times in the retail calendar. In addition to the films the campaign spans TV, cinema, online display, social media under the hashtag #onthefly and a ‘What Bird Are You?’ Facebook game.