Anchor has awarded Creature of London its creative account estimated to be worth £4m, The Drum understands.
Creature came up against Leo Burnett, Krow and Dare in the pitching process following a review which kicked off this August.
Incumbent agency CHI&Partners has handled the account for the past 11 years, working on campaigns such as the ongoing ‘Glorious Nothing Days’ and ‘Made by Cows.’
It is understood the agency did not to repitch for the business.
According to Nielsen, the Arla Foods-owned brand spent £3.7m in the 12 months to September 2012.
Arla had not returned The Drum’s request for comment at the time of writing. Creature declined to comment.