The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

November 19, 2014 | 2 min read

It's always interesting to see how a brand's personality shifts from one country to another, and this epic from Australia does a cracking job for Aldi. A young man from a small Nordic village comes back from Oz full of tales about the way they celebrate Christmas down under, and incurs the wrath of his elders... until one tastes an Aldi prawn and is converted.

Creative Agency: BMF (Australia)

ECD: Cameron Blackley

Creative Director: Alex Booker

Creative: Alex Booker / Mark Carbone / Phil Sicklinger

Managing Partner: Stephen McArdle

Group Acc Director: Jonny Bucknall

Account Director: Aisling Salmaggi

Account Manager: Siena Shuttler

Planner: Christina Aventi

TV Producer: Jenny Lee-Archer / Mandy Payne

Film Production: Revolver Film

Director: Gary Freedman (repped by Independent Films)

Producer: Pip Smart / Ian Iveson

Executive Producer: Michael Ritchie

Photography: Julian Hohndorf

Production Design: Lincoln Grice

Editor: Peter Sciberras / Suga Suppiah (15" edit)

Post Production: Method (Australia)

VFX: Jason Hawkins

Sound Design: Rumble Studios

Music Production: Elliot Wheeler Turning Studios

Ad of the Day is brought to you in association with David Reviews.

Aldi Ad of the Day BMF

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