FedEx sets out to 'Show the World' with global marketing push
FedEx has demonstrated the power of its delivery service in ‘Show the World’, a global campaign documenting the round the world journey of one man’s bottle of hot pepper sauce.
Created by AMV BBDO, the campaign stars Llewellyn Clarke from the island of Nevis in the Caribbean who, thanks to FedEx, achieves his dream of having his hot pepper sauce enjoyed throughout the world.
The two-minute online film follows the journey of Clarke’s sauce through FedEx’s network from his home in Nevis to a mountain village in China and beyond.
The film is supported online by a site where people can view by country a selection of the films sent in from people around the globe trying Clarke’s hot pepper sauce.
The campaign will run for six months and includes press, posters, digital display and social media activity.